Qualitative methods

Intermediate

In this unit, you’ll explore:

  • What qualitative methods are, and what they can be used for.
  • The different data collection methods used in qualitative research methods.
  • How to ensure research quality when using qualitative methods.

This unit serves as an introductory guide, aiming to familiarise you with essential terms. Check the key terms on the right-hand side for quick reference. At the end of the unit page, you’ll find links to valuable resources. They’re categorised as “introductory”, “‘intermediate”, or “advanced” to suit varying comprehension levels.

Take your time navigating through the unit. When ready, join our live sessions where we’ll explore case studies together, reinforcing your understanding. Your progress is key, and we’re here to support your learning journey.

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Qualitative research methods: What are they, and what are they for?

In this lesson, you will learn:

  • What qualitative research is, and what it is used for
  • The basics of some of the most common qualitative approaches, and how they can be applied
  • How qualitative research can help address some of the challenges and limitations of quantitative research
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Using qualitative data collection methods

In this lesson you will learn:

  • What the different types of data are in qualitative approaches
  • Some of the most common types of qualitative data collection methods
  • What sampling in qualitative research is and how (and why!) it differs from typical quantitative sampling methods
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Course Summary

Key Terms

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Intermediate

Research Methods Toolkit
The Centre for Society and Mental Health and the Bethlem Gallery have co-produced this online Research Methods Toolkit so you have access to high-quality, engaging sources which discuss research design, ethics, qualitative and quantitative methods, analysis, knowledge exchange and much more. They are a unique group of researchers made up of service users, survivors, academics, project co-ordinators and artists from the Centre for Society and Mental Health and the Bethlem Gallery.

Examples of research

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Intermediate

PhD Research: Mental Health Among Young People in Barbados: Stigma and Help-Seeking
PhD student Beth Gallimore (King’s College London) outlines the qualitative aspects (reflexive thematic analysis) of her PhD research in stigma and help-seeking in young people in Barbados

Additional qualitative resources

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All Levels

ThematicAnalysis.net
A website of helpful resources and guides relating to the Reflexive Thematic Analysis method by Braun & Clarke

Intermediate

Impact in Qualitative Research blog
The QUAHRC Impact in Qualitative Research blog focuses on the fantastic work that is being done at King’s and the impact this is having on health and care outside of the research community.

All Levels

The Qualitative Open Mic podcast
This podcast asks why we do qualitative research, how do we do it well, and how it can be effectively applied.

All Levels

Qualitative Applied Health Research Centre
The Qualitative Applied Health Research Centre (QUAHRC) at King’s College London (KCL) promotes the rigorous and innovative application of qualitative research within the health field, raising the visibility of high-quality qualitative research and providing opportunities for knowledge exchange, training and support.
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